Success in business depends on the image you portray outwards. The image in question here is that of executives behind your business. There are instances where creative corporate headshots are required for media appearance, production of brochures and use on websites, among other uses. Developing these shots and giving them a professional look requires consideration of several factors.
The images should help you maintain the corporate branding you have developed. This means the choice of colors and graphics that are consistent with the brand. People coming across your cards, website or brochure should associate them with the products you offer. Ensure that they give an official look that is also engaging.
Light has a magical effect on photos. It will either make or break the images. Natural light should be used as far as is possible. Where this is not possible, use artificial yet professional lighting. The aim is to portray an image that is engaging and welcoming. No one wants to do business in a gloomy and dark environment. The photographer must manage lighting well to avoid casting shadows that affect the professional appeal of a shot.
Give the shots a simple yet professional background. Backgrounds can take attention away from the executive or distract those who see the images from the message they are supposed to get. Use relevant colors, graphics and images that relate to the business and industry. The background forms part of the message being communicated.
Dressing should match an occasion where you are meeting a new client. You have no idea where the images will go. There are clients who will be clicking on your website for the first time ever. They need to see a person who is ready for that impressive first appearance. This means having basic hair and makeup that match the expectations of the industry.
Trending style is likely to mess you up. You need to take a conservative tone instead of the traditionally flashy one. Trends have an expiry date. To maintain the trendy feel, you will be required to take new shots every two or three months. This will affect the feeling of consistency that is associated with successful brands. Without changing, you are regarded as outdated and might not get the business you are chasing.
Take a posture that is inviting yet official. Be relaxed in an environment that resonates with the industry where you work. The posture should inspire confidence in anyone who encounters it. Keep your back straight and pull the shoulders slightly backwards. Do not send an image of a stiff person because it will turn away potential clients. The smile should be natural and a personality that is authentic.
The body and mind need to be in sync. If you have to strike a good pose, you must be healthy. This means eating well and hydrating adequately to maintain a supple skin that is glowing. Check what other corporate organizations are doing with their headshots and improve your idea. The photographer should be experienced and creative enough to produce unique shots.
The images should help you maintain the corporate branding you have developed. This means the choice of colors and graphics that are consistent with the brand. People coming across your cards, website or brochure should associate them with the products you offer. Ensure that they give an official look that is also engaging.
Light has a magical effect on photos. It will either make or break the images. Natural light should be used as far as is possible. Where this is not possible, use artificial yet professional lighting. The aim is to portray an image that is engaging and welcoming. No one wants to do business in a gloomy and dark environment. The photographer must manage lighting well to avoid casting shadows that affect the professional appeal of a shot.
Give the shots a simple yet professional background. Backgrounds can take attention away from the executive or distract those who see the images from the message they are supposed to get. Use relevant colors, graphics and images that relate to the business and industry. The background forms part of the message being communicated.
Dressing should match an occasion where you are meeting a new client. You have no idea where the images will go. There are clients who will be clicking on your website for the first time ever. They need to see a person who is ready for that impressive first appearance. This means having basic hair and makeup that match the expectations of the industry.
Trending style is likely to mess you up. You need to take a conservative tone instead of the traditionally flashy one. Trends have an expiry date. To maintain the trendy feel, you will be required to take new shots every two or three months. This will affect the feeling of consistency that is associated with successful brands. Without changing, you are regarded as outdated and might not get the business you are chasing.
Take a posture that is inviting yet official. Be relaxed in an environment that resonates with the industry where you work. The posture should inspire confidence in anyone who encounters it. Keep your back straight and pull the shoulders slightly backwards. Do not send an image of a stiff person because it will turn away potential clients. The smile should be natural and a personality that is authentic.
The body and mind need to be in sync. If you have to strike a good pose, you must be healthy. This means eating well and hydrating adequately to maintain a supple skin that is glowing. Check what other corporate organizations are doing with their headshots and improve your idea. The photographer should be experienced and creative enough to produce unique shots.
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