There are many elements of Internet marketing that Long Island SEO accounts for. One of the most important, believe it or not, is the optimization of photos on website. These visual elements are designed to draw users in, but you may not know that they can be tailored for the sake of rankings. For a better understanding of how this process can be done, the following do's and don'ts are worth keeping in mind.
DO know the image types that are available to you. If you've been online for any length of time, you'll know that images come in many types. Static photographs are common, but the recent popularity of GIFs cannot be overlooked. As a matter of fact, it can be argued that these are valuable for Long Island SEO due to how engaging they can be. Knowing your options is one of the best ways to optimize your images.
DON'T make your photos too big. According to reputable authorities such as fishbat.com, carefully sizing your images is essential. After all, if they're too big, chances are that more time will be needed to load them. In turn, the performance of your website might be hindered to the point where your rankings fall. If you're careful with this, however, you won't have to worry about losing valuable SEO momentum.
DO know which file names to use. Did you know that the names you give your image files can have an impact on SEO, too? You'll want to select file names that search engines can pick up on. By separating multi-term keywords with hyphens, you can rest easy knowing that the engines in question will process them with ease. This might seem like a smaller step, but its importance to an effective SEO strategy cannot be understated.
DON'T launch your changes without testing them first. Once you have your image files in place, you must test everything out. This will ensure that everything is working as it should. Failure to test your changes will run the risk of reducing your site's performance, which has a negative impact on every aspect of your digital strategy, SEO included. By continually testing and making the proper adjustments, your SEO game will remain in top shape.
DO know the image types that are available to you. If you've been online for any length of time, you'll know that images come in many types. Static photographs are common, but the recent popularity of GIFs cannot be overlooked. As a matter of fact, it can be argued that these are valuable for Long Island SEO due to how engaging they can be. Knowing your options is one of the best ways to optimize your images.
DON'T make your photos too big. According to reputable authorities such as fishbat.com, carefully sizing your images is essential. After all, if they're too big, chances are that more time will be needed to load them. In turn, the performance of your website might be hindered to the point where your rankings fall. If you're careful with this, however, you won't have to worry about losing valuable SEO momentum.
DO know which file names to use. Did you know that the names you give your image files can have an impact on SEO, too? You'll want to select file names that search engines can pick up on. By separating multi-term keywords with hyphens, you can rest easy knowing that the engines in question will process them with ease. This might seem like a smaller step, but its importance to an effective SEO strategy cannot be understated.
DON'T launch your changes without testing them first. Once you have your image files in place, you must test everything out. This will ensure that everything is working as it should. Failure to test your changes will run the risk of reducing your site's performance, which has a negative impact on every aspect of your digital strategy, SEO included. By continually testing and making the proper adjustments, your SEO game will remain in top shape.
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